It’s official! YouTubers and Vloggers are now more influential than pop stars.
Well, when we say ‘official’, we saw it somewhere on YouTube, so it must be true.
But seriously, Variety magazine conducted a survey of 1,500 people aged 13-17 who were asked how 20 personalities stack up in terms of approachability, authenticity and other criteria to work out how influential they are. They did this in 2014 and again in 2015, and the results revealed that that YouTubers and vloggers were more influential on them than mainstream music or film stars.
It seems that we’re happier watching YouTube celebrities because we get an “intimate and authentic experience” with them, straight to our smartphones. And we like this more than the manufactured celebrities of the pop world whose look, style and presentation are directed by a PR machine.
And y’know, YouTubers are funnier. Vloggers are straight up sense of humour addicts.
Loads of super cool and super amusing Muslims have taken to the internet to make their names in the short-video world of YouTube recently. If you’re not following them, why not? They’re there to funk up your mobile. To keep you laughing on the bus. To make you think and consider and cheer you up.
Here’s our list of some of the ones to watch:
Yes, hijabi vlogger Dina uses her online fame to address taboo style and cultural issues. She’s doing pretty well – she started vlogging when she worked in a call centre and has gone on to launch her own jewellery and clothing line. Not bad for 27! She also collaborated with Liberty London on a scarf collection and presented a show for BBC Three called ‘Muslim Beauty Pageant and Me’, making her one of the most high-profile hijabi vloggers in Britain today.
Darryll Suliaman Amoako is better known as Suli Breaks. He’s best known for his video ‘Why I Hate School but Love Education’, which has received over 8 million views and earned him fans around the world, including celebrities such as Will Smith. He grew up in London and discusses a range of topics in his videos, from falling in love, to going to school, to his passion for life and his path to success. “Being a Muslim, my obvious role model is the prophet Muhammed (peace be upon him) whose practices I attempt to emulate to bring me closer to God,” he says.
Saima Chowdhury is better known online as Saimasmileslike, and we like smiling to her videos. Saima is a sassy fashionista and YouTuber who now lives in Birmingham. Some of her most popular videos involve make-up and hijab-wearing tips, but we love her hilarious stories about awkward moments from her past. She’s open, clever and funny and she deserves some wifi usage like right now!
What do they all have in common? An entrepreneurial spirit, a lust for life and a work ethic that makes them fun and informative to watch. And most of all, they all have a positive message that will influence their millions of watchers around the world.
Who’s your favourite Muslim vlogger or YouTuber? Let us know! And happy watching…