Do you remember an article we wrote a while back about every type of singleton you’ll encounter on Muslim ‘dating’ apps?
Well, before we rattled off a few laughs about wannabe beauty vloggers, pious bachelors and bearded mipsters, we mentioned the forerunners in the Muslim app-based matchmaking game – one of which was Muzmatch.
Along with letting people set the radius of their search, Muzmatch gives users the option to show photos on their profiles or blur them. It also offers a chaperone feature, meaning the initial slide into the DMs, as well as the ongoing back-and-forths, can be monitored by a guardian – an appealing feature for many singletons and their families.
Most importantly, Muzmatch gives people the chance to get talking with hundreds of potential partners, increasing the likelihood of actually finding the ‘one’ (and not someone their auntie is absolutely convinced is the one).
Since Muzmatch was founded in the UK almost three years ago by Shahzad Younas, an ex-investment banker, and Ryan Brodie, a software engineer, there have reportedly been over 6,000 engagements. In short, it’s been pretty successful.
No surprises, then, that news of Muzmatch’s global expansion has been announced. While the app has always been available for download globally, there hasn’t been much scope to market it beyond Europe.
That means Muzmatchers in America, for example, may have been swiping on the same faces over and over again. This should change soon.
According to a recent report, the company behind the app has raised £1.5 million from a group of investors to expand their operations overseas and hire more people. Younas, 33, is particularly keen to grow Muzmatch, which is based in London, in Canada and the United States.
With Valentine’s Day approaching, you may soon be bombarded with advertising/images/cards/enthusiastic friends and family encouraging you to find that perfect partner.
Please don’t feel the pressure to cave. But if it does get a bit much, at least there’s an app like Muzmatch, which is not only getting bigger, but catering to a Muslim market in a way that complements the faith.
And if that means more single Muslims end up finding the one, then we are all for it.