Everyone’s starting to go nuts about Generation M. But who are these mysterious one-initialled creatures?
Well, you might be one of them!
Generation M are the powerful Muslim women who are defining our future. They’re streetwise and social media savvy and they’ve got money to burn!
The term was created by author of Love in a Headscarf, Shelina Janmohamed. She believes these women understand that their religion and spirituality can work in harmony with the modern world. They are fierce and brilliant, clear on how their values can be a force for positive change in their communities.
Generation M are producing a new kind of ‘Girl Power’. They are proud feminists, on their own terms. Their faith is their motivation.
This idea was partly born out of research which shows that there are 1.6 billion Muslims around the world, two thirds of them under 30. Their impact is going to be huge.
Earlier this week, we witnessed the first all-hijab runway at New York Fashion Week. Twitter was buzzing! From Instagram bloggers to mainstream brands, Generation M is both setting the trends and buying into them.
Rising stars are capturing the nation, like GBBO’s Nadiya Hussain, who recently narrated her own two-part documentary on Bangladesh to the delight of fans. Powerful, engaging women in hijab like Nadiya and the Channel 4 news reporter, Fatima Manji, are becoming an increasingly common sight on our television screens and they’re winning people over up and down the country.
Business not as usual
From halal meat ranges at Sainsbury’s to sports hijabs, Muslim women are identifying the products that are missing from the market and have set up their own burgeoning businesses to plug the gap.
The whole world can see that Muslim women are excelling in sport. We recently focused on their remarkable achievements, from basketball to weightlifting. As international sports bodies open up, further opportunities will beckon for these ass-kicking women.
We absolutely loved seeing a hijabi performing a duet with the American singing legend, Usher. Malaysian sensation Yuna teamed up with him on a track called ‘Crush’. She has millions of followers and has now been signed a record label in the USA. Things are only just kicking off with our ladies in the music industry…
The world is embracing Generation M
The numbers speak for themselves. The halal food and lifestyle industry was estimated at $1.8 trillion in 2014 and is predicted to rise to $2.6 trillion by 2020, according to a Thomson Reuters report.
In short, Generation M are the superhero women, rising fast and rocking the world! We’re excited!