All things Muslim - incredible stories & positive vibes

Islamic Fashion: Setting A Catwalk Trend and Challenging Perceptions of Muslim Women

It may be cold in the city but the capital is hotting up for London Fashion Week 2017 as international designers step up to showcase more diversity in their creations.

London is emerging as a global leader in the rise of Islamic style. In May 2016, the city hosted the Saverah Women Expo, a Muslim business event that showcased, among other things, ‘modest fashion’. The expo aimed to empower Muslim women and dozens of international and UK-based fashion designers exhibited at the event.

Models wore outfits ranging from skinny trousers paired with close-fitting tunics and minimal hijabs to stunning all-encompassing black abayas with elaborate veils.

At New York Fashion Week in 2016, Indonesian designer Anniesa Hasibuan made history as the first ever designer to feature hijabs in every one of her outfits on the catwalk.

Away from high fashion, even high street retailers like Marks and Spencer and Uniqlo have launched ranges aimed at Muslim women.

Economics experts predict that the global Muslim clothing market will be worth approximately £260billion by 2020. It’s a fast-growing industry and something that’s taking the fashion world by storm.

It’s fantastic to see so much diversity in clothing for a generation embracing Muslim style – and mixing fashion with ‘modesty’ that some women choose as part of their expression of faith.

Muslim model Mariah Idrissi is fast becoming a spokesperson for what’s being called ‘Islamic Fashion’. She’s a big star on Instagram and when a fan asked her about the new Muslim trends, she replied:  “When it comes to Nando’s or KFC supplying us with halal meat, no one complains, everyone is happy to eat it. Muslim designers will always be valued and needed. It’s about moving forward and being positive.”

It’s about time! Fashion has always set the trend, not only reflecting society but also influencing the future. At a time when many countries are debating Islamic dress and women’s liberation, fashion has the chance to show the world a different side to the story.

Here at UmmahSonic Towers we can’t wait to see what London Fashion Week showcases this year. Stay up to date with the event at

Related Content

Fashion & Beauty
Getting Fashionable in Britain’s High Streets

Not too long ago, trying to find a long skirt or high top vest took the hijabi nation to the …

Fashion & Beauty
4 Ways to Style Your Beard (And Yes, Glitter Beards Are a Thing)
4 Ways to Style Your Beard (And Yes, Glitter Beards Are …

The beard has been a fashion staple for a few years now. Those who are lucky enough to be able …

Fashion & Beauty
We Were At London’s First Ever ‘Modest Fashion Week’ And It Rocked
We Were At London’s First Ever ‘Modest Fashion Week’ …

The UmmahSonic Towers Fashionsitas took ourselves to the capital last week for London’s first ever ‘Modest Fashion Week’. Timed …

Recent Posts

Fashion Week
Revisiting Our Favourite Looks From London Fashion Week
Halal Food
Halal Food Instagram Heroes #8 Makan Inda Beranti
Halal Girl
24 Hours Exploring the Manchester Food Scene With Halal Girl About …
Now is the Time for You to Follow Bodega Cats …
freshers week
How to Make the Most of Freshers Week (Especially When …
Maaria Lohiya
We Love These Amazing Photos of the People of Palestine …